The Administrative Order being pushed by the Department of Agriculture is in line with the Expanded Senior Citizens Act which grants senior citizens discounts on agricultural products which includes rice, corn, fresh fish, chicken, eggs, pork, beef, vegetables and fruits.

PAGASA was led by its president Steven Cua, vice president Roy Chua, treasurer William Villanueva and director Karl Marxist Tan. PASI was led by its president Carlito Cabochan with Eugene Enciso. Other retailers included representative from Mercury Drug and Shoemart.