Supermarket Conference 2006 in Baguio
Written by Steven Cua   
Sunday, 12 November 2006
A delegation from PAGASA joined the Supermarket Conference 2006 in Baguio, North of Manila. This year, the theme of the National Conference is �TAKING THE OFFENSIVE: Unleashing the Power of Teamwork.� It was held from 26-27 October at the very modern and spacious Cultural and Trade Hall inside relaxing Camp John Hay. PAGASA President Steven T. Cua was honored to have been invited to be a speaker at this Conference. He spoke on the topic: �The Retailer as the Brand AND Manufacturer/Supplier Collaboration.� (See speech in this website)

Talks ranged from �Retail Trends and Growth Strategies� by A.C. Nielsen�s Mary Margaret Martinez/Associate Director for Retail Service to �The Future Formats in the Philippines-Hypermarkets and the rest of Retail� by NCCC Supermarket�s Marketing Director, the young Tjader Regis. CVC Supermarkets� Carlos Cabochan touched on Private Labels/Store Brands and P&G�s Backy Baquiran tackled In-store Marketing. At one point, Joseph Davidson Gaisano, Jr., CEO of White Gold Club, Inc. discussed suppliers� (lack of) Key Accounts Management from a retailer�s point-of-view while Unilever�s Key Customer Manager, Ello Siccion, �criticized� retailers� Buying and Selling from a supplier�s perspective. It was pretty exciting and temperatures rose despite the very cold and nice weather in Baguio! Miguel Suterio of Trade Dynamics Int�l. refereed with his topic on Strategic Partnership between Retailers and Manufacturers/Suppliers while Cecilio Pedro, founder and CEO of Lamoiyan Corporation (makers of Hapee Toothpaste: a challenger to the Goliaths Colgate and Close-up), gave an inspirational speech on �The Future of the Filipino Manufacturing Entrepreneur� for the suppliers in the audience. Ex-Unilever & Splash Corporation point man-turned-entrepreneur Mars Aaron ended the Conference with how to be an upstart supplier in today�s congested world of retailing.

The picture by the Conference banner shows part of the PAGASA delegation with inspirational speaker and entrepreneur-extraordinaire Cecilio Pedro: (from left) Letty Badilla of Royal Family Superstore, Emerson Sio of Sioland, PAGASA Director Edgar Robes of Susanamart, PAGASA President Steven T. Cua of Welcome Supermart, Mr. Pedro, Robert Go of Prince Warehouse Club/Cebu and PAGASA Vice President Roy Chua of Daily Supermarket.

The shot by the lobby of the Conference Hall shows (from left) Zandre Gravador of Goszap, Carling Cabochan of CVC Supermarkets, Net Uy of Johnny's Supermarket/Angeles, Julie Teh (in white) of San Miguel Corporation, speaker Migs Suterio (4th from right) and Rennie Guevarra of Fernando's Supermarket (also the Conference Chairman; 3rd from right).

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