For 2012, the National Retail Conference & Exhibition (NRCE) was attended by six delegates from PAGASA. It was held at the SMX on 9-10 August. Robert Go of the Visayas region's Prince Warehouse Club chain of supermarkets went with eldest daughter Rhea and other manager-relatives.  Frances J. Yu of the Rustan Super Centers, Inc. gave a very inspiring, holistic and dynamic perspective of people-centered and service-oriented supermarket management.  To add spice to the presentations at the Conference, the topic of "Retailtainment" was tackled by the SM Group, the Ayala Group and Megaworld's "Lifestyle Malls" which gave the delegates a taste of Broadway's "The King and I" about to be performed at the theatre of Resorts World Manila.